Running a cleaning business means that you need to get word of mouth out from your existing customers, but also attract new customers on your own. You can do this through marketing, but there’s no use in trying any and all methods to see what sticks. You’ll be much better off doing it right, and you’ll save money and time with these tips.
1. Assess your competition
What are rival businesses in your area doing? Try to take the things that they are doing well, such as posts that have a lot of responses, and ignore the things that don’t seem to be working for them. Be aware that you will need to add your own spin on things, too: no one will pay attention if you appear to be a carbon copy of another business.
2. Use A-B testing
A-B testing is when you try out two versions of the same campaign for a short while to see what works best. For example, you could send out an email with two different subject lines to see what gets the most opens, or measure the click-throughs on an advert run with two different pictures. When you know what works best, you can be more successful with your marketing efforts in the future.
3. Build an email list
Ask customers to sign up to your email list, and offer them an incentive such as a small voucher for your services or a guide to reducing grime in tricky areas. When you have a good-sized email list, you can boost business by sending out promotions, letting customers know of updates, and reminding one-off customers that they might need to use you again.
4. Use content
Content marketing is really key in gaining new customers. Put out a blog or share posts on social media (or, preferably, both). Writing about your business – or hiring a freelancer to do it for you – will demonstrate your expertise in your field and convince new customers to book with you.
5. Set up a website
Many cleaning businesses seem to think that a Facebook page is enough, but you will benefit hugely from your own website. It doesn’t have to be complicated, and it will help you to rank higher in Google searches in your area. Plus, it’s a way to share FAQs, allow booking online, and give all of your contact details.
6. Be specific
Whenever you put out adverts, make sure that you are very specific with your choices. It won’t be much help if someone in a different country sees your posts, unless your business is large enough to service multiple areas! Narrow down your target audience by where they live and even what kind of a budget they have if possible.
7. Encourage referrals
Lastly, word of mouth is also a very important marketing tool, and you should not neglect it. Make sure to encourage your customers to refer you to their friends, co-workers, and family members. Set up a rewards system where customers get a free clean or other gifts after they refer a paying customer, and watch your business grow. Word of mouth is so important, because we trust the people we know to give good recommendations!
Marketing a cleaning business isn’t much different to marketing any other service, but you do have to focus in on the kind of customers that you want. With these tips, you should be reaching them in no time at all. Continue to follow all of them and you should see your business growing hugely over a short time.
Melanie Saunders is a blogger and content manager at 1300 Rubbish – experts in the field of rubbish and junk removal. Personally, a huge fan of sustainability and green living.