To make presentable Banner Ads you need to have not only a colorful and “catchy” design but you also need a message that sends the goal and purpose of your business – either it’s product or service related.
The first thing is your Banner Ad should be professional. Meaning the spelling and grammar in your Ads is correct and precise. First impression is important and we don’t want losing prospective customers just by grammatical errors do we? Have a handy dictionary and encyclopedia with you for accurate references.
Another thing is to keep it simple. If you make your Banner Ads with lots of design and flashy images, people might get turn off and move to something else. It’s because they simply can’t understand the main message or purpose of your Ad. The main thing is to bring to attention to the viewers on what you are promoting. You are advertising and promoting, not entertaining. Just keep it simple and direct.
One significant aspect is the thing that catches the attention and emotion of the viewers. The design and visual aid is a big help but you need to indicate “catchy” words and phrases that will immediately grab the attention of the visitors. Word like “Free”, “Special Offer”, and “On Sale” are just a few examples of an eye catcher. Also emphasize on “Benefits ” and not more on “Features”. A Feature is only the details of a particular product or service but Benefits is more exceptional because it says the actual impact on the customer if they purchase the product.
We all know how animation made an impact in the movie industry. It also made a “big bang” in the Internet world. Animating your banners increases the Banner Ads effectiveness and productivity by 30-40%. With state of the art visual images, artistic design and quality audio sound. You can’t simply go wrong with it. It’s common sense that visual aid is much a better eye grabber attention tool than a simple text message.
One last thing, make sure that your Banner Ad also has a blue underlined text. It’s a sign to the viewers that if they click the blue underlined text it will directly bring them to another website—which is the website that you’re promoting. Having blue underlined text usually implies they are links. It will ensure a higher click through ratio and an increase response rate.
If you made this recommendations your website will gain a lot of customers due to the significant impact of your Banner Ads to the Cyber world.