How do you get a better website ranking? Some think once you have a website and blog and just post regularly and consistently they will get better ranking from search engines like Google. Although posting regularly on blogs helps it is not enough. You need Search Engine Marketing.
There are two general factors of doing it. There is SEO (Search Engine Optimization) and Contextual Advertising.
SEO relies on keywords. Search engine crawlers are busy every second. They are out there to find pages and keywords. If they find keywords that are consistently posted in a blog or website they will place that in the website search engine therefore making it more visible to the viewers and browsers.
For example if you have a Health oriented website and you place a keyword like “weight loss” consistently on your blog. The web crawlers will notice this and place your blog on the pages that have “weight loss”. And the more “weight loss” is indicated on your article the better chance of being place in the top ranks of the “weight loss” category. So if people type “weight loss” on the search engine, your website will be seen on the first page or even on the number one site.
Contextual Advertising is a little different. You pay for a certain company to do the Search Engine Marketing for you. A Contextual Advertising system scans the text of a website for keywords and returns advertisements to the webpage based on what the user is viewing. The advertisements may be displayed on the webpage or as pop-up ads.
Contextual advertising has made a major impact on earnings of many websites because the advertisements are more targeted; they are more likely to be clicked, thus generating revenue for the owner of the website.
There are other ways of getting top results to have a great search engine ranking. Submitting it to Search Engine directories like Ezinearticles.com is one. Another option is through Off Page Optimization. Here you need to study the linking strategies of the top 10 Web sites for your keyword.
The main thing is not the method being used but the consistency of the Search Engine Marketing to place your website on the top ranks.