The author over at http://www.grandmabiz.com/2010/06/27/marketing-a-home-based-business/ just posted a great informative article on the three major steps to marketing a home based business.
I think they bring up a good point that all too often is overlooked by new business owners. After you have set your budget, it is vital that you spend some good time researching your target audience. If you answer “everyone” to the question of “who is your target market”, then you have already failed.
You need to get specific and clear about who it is that you are selling to.
Wouldn’t you agree?